American Micro-Fuel Devices, a company developing proprietary fuel injection tuning for motorcycles, needed a complete corporate as well as product branding. The image is that of high-tech performance drawing from a minimalist approach seldom found in the motorcycle industry and AMFD's competitors. This extended into packaging, stationery, and marketing including magazine ads in American Iron.

Men's grooming company, Gear Organics, needed a fresh look to their brand and catalogue. "A Pirate's Secret" delved into the idea of products that can clean up a pirate. The logo plays on an X formed of a razor and comb while product names like the Cutlass Shave or Aye Cream take on puns from pirate lingo. Maps in the catalogue put the products in the light that they are buried treasure to be discovered.

Sears Travel requested a personalized booklet for travelers booking vacations. The concept plays off the idea of a photo album, or the snap shots taken during a trip. Variable imagery as well as variable content demanded that the design accommodate small or large changes in name length, number of travelers, and the actual content being written in.
*produced in conjunction with Contac Services.

Brewster Vacations needed a personalized travel package designed into a personalized booklet. Multiple concepts were created; the latter playing off a recent refresh in branding. Across Canada hotel images and maps were created to supplement the content provided by Brewster. The implementation and creation of variable imagery made each booklet unique. *produced in conjunction with Contac Services.